Colombia 272, Vista Hermosa, CP 64620 Monterrey, N.L. México

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Sé parte de nuestro equipo, escríbenos a:

bolsadetrabajo@cipm.mx

Brand health tracking

  • Brand recall

  • Brand preference

 

  • Brand image

 

  • Drivers and barriers

 

  • Positioning

 

  • Perceptions and attitudes towards brand.

 

  • Loyalty 

 

  • Last purchase & future purchase

 

  • Purchase intent

 

  • Consumer perception of brand equity

 

  • Consumer Perception of Price, Quality, and Value


 

  • Index recommendation

Monitoring

Brand health ongoing study allows to monitor the performance of the strategic and tactical activities implemented by the brand.


The key performance indicators, which make part of the study, provide a clear reading over time about the situation of the brand in the market.


In the same way, it is possible to identify the best practices already implemented by our competitors and analyze their impact in the short term.
 

C    N T A C T 

Brief