• Price elasticity (Conjoint).

  • Price ranges: the maximum and minimum (Van Westendorp Model).

  • Competitor’s price monitoring.


Price analysis model allows to broaden the understanding of the possible behavior that a consumer will have upon any price change, as well as identifying the acceptable price ranges for them.

This input of information helps price strategists develop commercial strategies: prices, discounts, promotions.

C   N T A C T


C   N T A C T 


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