Colombia 272, Vista Hermosa, CP 64620 Monterrey, N.L. México

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Sé parte de nuestro equipo, escríbenos a:

bolsadetrabajo@cipm.mx

Concept testing

  • Brand image redesign
     

  • Packaging design / redesign
     

  • Brand Idea and Big Idea
     

  • Naming Test
     

  • Sensory evaluation (food, beverages, supplies)
     

  • Prototypes testing
     

  • Choice based options
     

  • Neuroscience applied to the costumer

Improving

Piloting a concept test will produce relevant information to complement and refine the original idea. In this way, brands can learn what the target thinks and determine the potential of the concept or idea before formally launching it to market.


Also, complementing with a trend analysis allows us to have a broader understanding of the market changes before allocating resources to the development of concepts.

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Brief