Colombia 272, Vista Hermosa, CP 64620 Monterrey, N.L. México

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Sé parte de nuestro equipo, escríbenos a:

bolsadetrabajo@cipm.mx

Digital assets evaluation

  • Social media influencers

  • Social media analysis

  • Consumer voice

  • User experience

  • Integration and conversion of digital media

  • Analysis and evaluation of digital strategy

    DIGITAL QUALITATIVE METHODOLOGIES

     

  • Online In-depth interviews
    Consumer diary  (digital multi-platform ethnography)

  • Experiential integration (documentary immersion in the life of the consumer to evaluate products usability)

  • Online consumer panel (food and drinks)

Evaluating    

Brands strategically reinforce their positioning through their digital assets. Its development implies the permanent monitoring of diverse metrics to evaluate concrete results: ad impact, conversion and monetization of their actions.

C   N T A C T  

Brief